Introducing Google Adsense

Now that we have tackled PPC, it's time to introduce Google Adsense.

As previously mentioned (see PPC), one of the ways to earn money online is through PPC or Pay per click, and among the companies that offer this business opportunity is the multi-billion dollar company Google Inc., through their Google Adsense program.

So, what is Google Adsense? Google Adsense is an affiliate marketing program, wherein the company advertises their products with the help of affiliates. Affiliates are people who are directly involve with consumers or product buyers, they are the ones promoting the products. In the case of Google Adsense, the company uses an affiliate website to advertise their ads. The affiliates put a Google Adsense code on their site to promote it to the visitors.

The company earns through advertisers, while the affiliates earn a commission from the company base on how much advertisers bid. Unlike, PTC (Paid to click) however, the PPC business model used by Google Adsense discourages affiliates to click on their own sponsored ads. The click must therefore come from the site visitors who have genuine interest of the advertisement shown.

Google Adsense uses a bid-base PPC model. It does not necessarily require a "click of an ad" in order for an affiliate to earn. Google also charges advertisers per impression or ad views, and affiliates also have a share. So base on the bidding, affiliate commissions are determined. Usually, an affiliate who owns a site with lots of visitors can earn more compared to an affiliate who only has a few.

Google Adsense is open to all web developers and publishers. Website owners and bloggers may apply to the Google Adsense program at http://www.google.com/adsense.

Google Adsense has a strict Terms of Service that has to be followed. Disregarding one of these rules could lead to account termination, and you could no longer show their ads or earn from Google if this happens.

Apply to Google Adsense